Whink is an iOS app to create beautiful notes effortlessly. We were brought in to help with the overall product design and vision: an iOS app suite, with its flagship iPad app, App Store collaterals, as well as branding.
"There's more than one way to take a note, and Whink embraces them all in a gorgeous, welcoming manner that makes jotting down thoughts practically like creating art--just a whole lot quicker and easier. Whether you prefer to scribble with your fingertip, type text, or add your own dulcet tones through recorded audio, Whink is as much a creative tool as it is a way of putting your ideas down on digital paper." - App Store Editors' Notes
With our goal of simplifying digital note-taking, we approached the product design of Whink from the ground up, centering on user habits when writing, typing and reading.
Simple without being boring, we played with various layouts and colors to achieve the fun and effortless feel of Whink.
Finally, bringing rich note-taking to a smaller device required careful planning and efficiency.