Noteshelf · Fluid Touch
Approached by the developer in the very early days of the iPad, there was already an application and existing users to work with. The goal was to overhaul the visual aesthetics, improve user experience, and introduce major features without cluttering the UI or interfering with the current workflow.

Apple's Top Paid App later and still consistently in the top 10 Productivity apps, Noteshelf is now a complete paperless notebook solution built for students and professionals alike. Confidently, I can say this is the best digital note-taking product in the market.